SaaS

Astroyuga Web Platform

Desktop-first astrology platform with browser-rendered SVG charts and an AI-assisted interpretation layer.

Country
India
Platform
Web
Astroyuga Web Platform interface

About the client

Astroyuga

Following the mobile apps, the business needed organic search reach and a desktop experience suited to studying a chart in detail. We built a standalone web product sharing the mobile API.

Client background
An established astrology marketplace with successful mobile apps but no web presence.
Business model
Organic acquisition funnel feeding the consultation marketplace.
Target audience
Desktop users researching charts in depth, and search traffic.

Research & discovery

What we learned before building

Discovery ran before a line of production code. These are the findings that changed the brief.

  1. User Research

    Desktop users behave differently from app users. They arrive to study a chart, not to book a call, and they expect to adjust inputs and see the result change. That pushed us toward live in-browser charts rather than generated PDFs.

  2. Competitor Analysis

    Most astrology sites are content farms with a calculator bolted on. The chart tools were static images and the writing was thin, which left an opening for genuinely interactive tools backed by real editorial.

  3. Market Analysis

    Search demand for horoscope and Kundli terms is enormous and largely seasonal around transits. Capturing it meant page speed and publishing cadence were product requirements, not afterthoughts.

  4. Journey Mapping

    The path from a search result to a paid consultation was the whole point of the web build. Every chart tool ends somewhere useful rather than dead-ending on a result screen.

Our solution

The decisions we made

Each one traceable to a constraint above, not to a preference.

A standalone web product with its own desktop UX, sharing the mobile API for real-time consistency.

02

Birth, transit and compatibility charts rendered as SVG in the browser, updating instantly as inputs change.

03

An AI-assisted interpretation layer explaining Kundli, Lagna, Navamsa and Dasha in plain language.

04

A CMS letting the editorial team schedule 30 days ahead with automatic social card generation.

Key features

What Astroyuga Web Platform does

Everything shipped and in production, not a roadmap.

  • Interactive SVG charts

    Update live as birth time or place changes.

  • AI interpretation

    Plain-language readings over the chart data.

  • Horoscope feed

    Daily to yearly across 12 signs.

  • Editorial CMS

    Schedule up to 30 days ahead.

  • Compatibility calculator

    Match scoring in the browser.

  • Panchang

    Daily almanac with transit tagging.

Technology stack

What it runs on

The choices behind the build, grouped by layer.

Frontend
  • Next.js
  • Tailwind CSS
Backend
  • Node.js
Database
  • MongoDB
AI
  • OpenAI API

Results

What it does today

Lighthouse score on mobile
92+
Days of content scheduled ahead
30

Source: project write-up.

FAQ

Common questions

The tasks are different. Desktop users study charts in depth, so the web product has its own UX while sharing the mobile API — content stays consistent across platforms in real time without forcing one interface to serve both.

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