Case studyInternal / Partner

Sales AI Telephony CRM

Conversational Telephony AI CRM powered by Plivo and ElevenLabs for low-latency voice outreach and automatic CRM qualification.

Industry
AI & Telephony
Platforms
Web, API
Year
2024
Country
India
Sales AI Telephony CRM continuous stream
Sales AI Telephony CRM continuous stream
Sales AI Telephony CRM continuous stream
Sales AI Telephony CRM continuous stream
Sales AI Telephony CRM continuous stream
Sales AI Telephony CRM continuous stream
<600msSpeech response latencySource: Telephony Benchmark

About the client

Internal / Partner

Next-generation outbound sales and qualification CRM combining automated telephony pipelines with natural voice conversational agents for lead discovery, FAQ handling, and automated Google Calendar booking.

Client background
High-growth B2B lead generation consultancy requiring scalable voice outreach.
Business model
Enterprise conversational AI pipeline and pay-per-qualified-lead model.
Target audience
B2B sales directors, outbound qualification teams, and SDRs.

Our solution

The decisions we made

Each one traceable to a constraint above, not to a preference.

Ultra-low latency speech pipeline combining Plivo SIP with ElevenLabs voice synthesis.

02

Real-time semantic intent recognition guiding dialogue naturally toward meetings.

03

Automatic transcription and CRM qualification tag sync within 3 seconds of call end.

Key features

What Sales AI Telephony CRM does

Everything shipped and in production, not a roadmap.

  • Sub-Second Voice Latency

    Streaming speech architecture that answers natural interruptions instantly.

  • Live Sentiment Analysis

    Tracks prospect tone, objection cues, and interest indicators.

  • Calendar Booking Webhook

    Sends Google Meet / Zoom invite during the active call session.

Technology stack

What it runs on

The choices behind the build, grouped by layer.

Frontend
  • Next.js
  • React
  • Tailwind CSS
Backend
  • Node.js
  • Plivo
  • ElevenLabs API
Database
  • PostgreSQL
  • Redis
Cloud
  • Vercel

Results

What it does today

Speech response latency
<600ms
Outbound call capacity
4x

Source: Telephony Benchmark, Production CRM.

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